Getting clients through building a referral network (aka. word-of-mouth) is really an art form. Getting this down will mean that your business will basically build itself. You have to start thinking about who is most likely to refer clients to you for massage. You have to start thinking about who you actually even want referrals […]
Raising your rates for massage
Raising your rates for massage can be an intimidating experience for massage therapists. I recommend that you raise your rates every few years. It is really a part of good self care while also just being a part of running a business. The cost of living goes up and your expenses go up each year […]
Is Your Website Good Enough to E-A-T?
Now your website needs to be good enough to E-A-T…that is it has to pass the guidelines that were just released by Google called E-A-T (“Expertise, Authoritativeness or Trustworthiness”): High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. What makes a page Highest quality? We require at least […]
Massage Marketing Tips
Marketing Massage is a combination of knowing what it is that you do and what solution you provide for clients and letting them know about it. I am creating the biggest list of massage marketing tips for massage therapists to implement in starting and building their massage business. The thing about this list is that […]
Stop Complaining on Facebook about clients. Set your Boundaries!
After many years of reading through post after post of rants/vents about clients from massage therapists in the many online discussion groups, I have come to see that there is so much that massage therapists need help with. When you feel frustrated or upset or just feel like you want to vent about it on […]
What is Supervision?
Supervision aka Clinical Supervision is one of those things that is difficult to explain. I found Supervision or it found me in about 2001, after a few years of dealing with a minor illness that kept me from working to my fullest ability. I had also been a massage therapist for about 12 years at […]