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One of the things I have been looking into is working to get massage covered by Medicare and all health insurance. I know it is contoversial because of how messed up the system is, but it could help bring massage to many who need it and can’t afford it and also help fight the Opioid […]

I spend most of my social media time on Facebook and over the many years I just find it so fascinating the way people interact with each other. I wrote about this a long time ago, and it just continues to become more interesting. I learn so much about myself from watching and participating in […]

As a long time advocate for billing insurance as a way to keep your practice full during any kind of economy, I am officially announcing I am not taking any insurance in my personal practice anymore. After 34 years of taking insurance, the time has come to move my business to a totally cash practice. […]

You have probably noticed it is getting more and more difficult to get a post on Facebook to be seen by your followers. That is because in the past few years, FB has been tweeking their algrithims. The average organic reach is a mere 5.2% and that is according to very recent studies by Hootsuite […]

I have had the luxury of being able to stay home during the last 18 months and now am headed back to the office to rebuild my massage business. I did work one day a week seeing a few of my regular clients. I have my office in downtown Seattle which has been hit hard […]

I attended a webinar on Sunday that had some speakers on alternative business models for massage therapists. The first one was called Direct Primary Care which is a type of conceirge medicine where patients/clients pay a monthly or yearly fee to have last minute access to their physician and more personalized care since it does […]