First Letter to NCBTMB (just sent a few minutes ago…awaiting response): To NCBTMB Board of Directors Leena Guptha, Bruce Baltz, Jill Berkana, Veronica Stern, Brenda Jeanne Baker, Teresa M. Matthews, Michael McGillicuddy I just read your announcement on your new specialty certification on your website and I have many questions. How does this help the […]
Create Powerful Policies
Massage Cancellation and no show policies are perhaps the most important part of your massage business framework. Your business framework is what supports you in the process of doing business. These policies also bring up strong emotions and challenges in doing so. These policies can have an effect on your bottom line – as in […]
Climbing out of the money fog
For some reason money seems to be a big issue for many massage therapists. Many come to the profession because they want to “help’ others. Helping others seems to become equated with you can’t make money for helping people. It is common to hear ” I am not in this for the money” or “I […]
The Meaning of Money
Money and how to create a solid massage business that keeps making money is one of the biggest challenges for massage therapists. The thing is that the meaning of money is so filled with so many old beliefs and emotional ties that it makes money look like the bad guy. People equate making money with […]
Massage Therapy Websites: Ideas for Content
Writing Content for your massage therapy business website is one of the best ways to optimize your website for search engines and it is the best way to show that you know what you are talking about. Content helps build trust with the reader to turn them into a client. Content is really what the […]
AMTA National Elections – What you don’t know.
Today AMTA National announced their selections for their annual election. Last summer they had changed they way members vote to a YES or NO vote for the panel that AMTA National Board members select themselves. “September 3, 2015 archive.org At its August meeting, the AMTA Board of Directors voted to change association bylaws related to […]