As a long time advocate for billing insurance as a way to keep your practice full during any kind of economy, I am officially announcing I am not taking any insurance in my personal practice anymore. After 34 years of taking insurance, the time has come to move my business to a totally cash practice. […]
Using Facebook to build your massage business (2021 update)
You have probably noticed it is getting more and more difficult to get a post on Facebook to be seen by your followers. That is because in the past few years, FB has been tweeking their algrithims. The average organic reach is a mere 5.2% and that is according to very recent studies by Hootsuite […]
Rebuilding my massage business after 18 months off due to Covid
I have had the luxury of being able to stay home during the last 18 months and now am headed back to the office to rebuild my massage business. I did work one day a week seeing a few of my regular clients. I have my office in downtown Seattle which has been hit hard […]
Massage business models
I attended a webinar on Sunday that had some speakers on alternative business models for massage therapists. The first one was called Direct Primary Care which is a type of conceirge medicine where patients/clients pay a monthly or yearly fee to have last minute access to their physician and more personalized care since it does […]
That’s All Folks
After not working for 15 months because of COVID I have come to realize many things – one being I am done for now writing for this site. With the completion of my Book – Massage Practice Builder – I am taking a break and possibly for good. I have loved not working. I have […]
How to write your own book
After 18 years of writing here on www.massagepracticebuilder.com, I have turned it all into ONE book. You can now read every post updated and revised in Massage Practice Builder – The Book. After all these years I of sharing what I know and have learned, I am turning it over to YOU now. It is […]