Online Scheduling Software for Massage Therapists

Online Scheduling Software for Massage Therapists is an important tool for your massage business.  With online scheduling it frees up your time and lets clients book appointments directly from your website.
There are so many different systems that is really difficult to choose.  You just have to start testing them one by one to see which one you like the best.  You have to know what it is that you want it to do and figuring out what you want is often a matter of seeing what they can do.

Last year I started my search and first I tried Genbook, but it didn’t work well with my Android Phone.  I kept getting error messages and really didn’t have the patience to figure it out.  That is one of my requirements.    Here are some other things to consider:

  • Do you want the ability to take credit cards to secure the appointment and reduce/eliminate no shows?  This will also create another barrier for clients in making appointments so it is a toss up as to whether to use it or not.
  • Do you have a computer at the office (I don’t!) that you can use for scheduling or will you be using your phone or tablet to set up the system and make all of the appointment/schedule changes you need to make?  If you are using only your smartphone, then the system really needs to have a mobile website or app for you to use.  Other systems are just too cumbersome to use.
  • How do you want to get notices of appointments that are made and canceled?  Text and email are your options.  Which one will work best?
  • Will you be using this for all your regular clients too?  You will have to set up each client in the system.
  • How much are you willing to pay?  The prices vary from free to I have seen like $79 a month but that probably includes more than just a booking system and there are free ones too.
  • Will you need a system to screen clients and ask them questions before or when they book?  Is there information you need to know, like I need to know what insurance they have if they have it and if they have their prescription.  Many insurance companies here will tell people that they don’t need a prescription and I won’t take anyone that doesn’t have one so with the contradictory information, some people just think it is OK because the insurance company said it was OK.
  • Will you be able to easily update your schedule from wherever you are – like to take yourself off the schedule or book a client who has called or that you run into in person somewhere?  Again a mobile website or app is necessary.
  • Is there just you or do you need to have it so employees/Independent Contractors can access the scheduling?  How many people will need to have their own schedule?
  • How easy is it to reach support?  Some only have email support and not live, phone support.

So I would recommend that you start with the companies that your association have networked with that provide you with a member discount.  For ABMP members it is  FullSlate.  AMTA offers discounts with Genbook. 

Also most companies will let you have a free trial which is good for you to see how it really works and if it will work for you.   Look at the actual process that people go through to make appointments – is it easy to follow and figure out how to make appointments?  Some are much better than others.  How many clicks does it take to make an actual appointment?

So after a few trials so far, I am settling into FullSlate – mainly because it was just the first one that worked with my phone.
There are also many, many others.  Here are a few: , ,,  


Some other things that I thought was that everyone would just start using this and it would make it so I wouldn’t be answering and returning phone calls.  That is not true so far.  People are still calling.  I am not sure if they don’t clearly see the button for booking even though I have it in about 3 different places or what it is.   I had people calling on Sunday when I don’t work and I have my hours clearly stated and set up accordingly on the scheduling system.  People will still call! and email!  I am not sure how much it is really cutting down my work time either.  I have to always remember to check the thing and also if I have an opening that doesn’t get filled, I have to remember to block it out.  I usually will leave early or go run errands when I don’t have an appointment.


 Chart last updated Dec 2013.Some info may vary. Cost Free Trials Take credit cards to secure appt.  reminders review appts. before accepting
Gen Book
$20/month one user
unlimited users
free trial,
no credit card
Yes Email
$19.95/month single user$39.95 multi-user 30 day no credit card  Yes Email
Full Slate
$29.95 per month
one schedule
Yes Email
Bodywork Monthly $35 every monthSemi-Annual  $179.70
every 6 months (averages out to $29.95/month)
Annual – $299.40 every year (averages out to $24.95/month)
15-day trial period   No  Email
Book Fresh
Free – $19.95/month 30 day free trial paypal Email
Appointment Plus

Up to 20 Users (staff/schedules)

15 day Free trial, no credit card, didn’t say how long Yes Email
free for under 50 appointments but with ads$8.00-$46.00
Spa Booker
Starts at $25.00/ month No Yes ??
$15 /month 30day Free trial coming soon Email,Text coming soon
Mind Body

Site Build it! (SBI!) Massage Therapy Websites

Site Build it! or SBI! is an all  in one webhost and website building system that goes above and beyond most other systems/software.   The thing is that it can be  very overwhelming for massage therapists because it provides so much information on how to build a website so I am going to simplify it for you!

You first sign up for the SBI! website system and it is just ordering your system.  The system includes a domain but you do not order that until day 5 of the action guide.

The first 5 days of the action guide are usually the overwhelming part.  It is about brainstorming keywords for your topic and planning your website.   The focus on brainstorming and using the SBI!  Brainstormit! is about searching for keywords that are in HIGH demand (lots of people searching) but they are in LOW supply (not many sites out there using them so you can dominate for that keyword.)  The problem is that the main way people search for massage therapists is by just doing a search for massage your city.  When you put those words into the brainstormit! Software, it usually comes back with pathetic looking results.   You just have to ignore that and go on.   The main reason for using the brainstorming software is to find a site concept but you already have a site concept – Your massage business!  Don’t get caught up in SBI! confusing brainstorming process – it is more for someone who is creating an online business to sell products or other people’s products or information.

The purpose for brainstorming then becomes to really take a look at your business and find out what people are searching for too in relation to massage or your specific area of business.  If you focus on stress massage or clinical massage, the direction of your brainstorming might be really different.

You are really just brainstorming ideas for your domain.  I still think the best domain will include the words massage and your city (or area of town or something related to location).

Your domain is also part of search engine optimization (SEO).

From the Action Guide that comes with SBI!:

If you have an established business, you already know the general niche/concept of your site. Now you need to determine the best way to approach your concept. Just like the jazz example above, you can “spin” any niche in many directions…

  • reflect what “solution” your business provides, or…
  • target a particular segment of your market, or…
  • deliver a specific angle, etc.

So you can play around with finding a specific angle for your website concept and domain.  Think about your specific technique and what it does or think about a target market like athletes or stressed out office workers.

 Planning the Pages of Your Massage Business Website

The first 5 days of the action guide are really about planning your site and getting to registering your domain name.  If most of the domains are taken, then you have to find a way to spin things to get something that will work and help your SEO.

It is also about planning the pages of your site.  All pages must connect to the next one through links and be in a tier formation.  (Most sites done on WordPress do not do that because it is not really part of the way posts, pages and categories work in WordPress but you can do it).

This is a diagram taken directly from the SBI! action guide to help you understand the process of making a website.  KFCP = Keyword-Focused Content Pages



With your massage business website, you will want to shoot for the minimum of 30 pages of content.   I recommend 30 to start with and get your site going.  If you still aren’t getting the number of clients that you need, then write more.  There are a few reasons for more content.  First it is a part of SEO.   The more pages (articles), the more you look like an expert in Google’s Bot’s (eyes).   Google wants to give their searchers the best information from the top experts.  They want websites that show that you are an expert, authority and are trustworthy  (See Is your Website good enough to E-A-T).  You do that with  CONTENT!   Pages and pages of well written, shareable content.   It has to really address your readers/potential clients needs and answer the question – what solution do you provide?   SBI! also has one of the best ebooks on writing content called Make Your Words Sell that you can read for free.

After you read that and plan your content, you will get a better idea of what domain will help you the most as far as Search engine optimization.  On Day 5 of the SBI! action guide you choose the best domain for you.

It is my recommendation to skim through the first 4 days of the action guide, learn how to use Brainstormer software and plan the pages of your website.   Then choose your domain name (included in the price of SBI).

Then Build Your Massage Business Website to get the clicks/new clients.

Building Traffic and Massage Clients

The more traffic you get to your website, the more opportunities to make clients out of the visitors.   It starts with learning how to create Keyword focused Content Pages and learning how to write content for the internet.  It is part using keywords strategically throughout the pages and also about learning how to create metatags for your pages.  The metatags are the hidden part of the site that actually shows up in the actual search listing.  Your metatags are what will make people click on the listing so it has to be appealing and direct to get more clicks/clients.

The more pages you create, the larger your target for Google to find you.

The other part of building traffic is about getting other websites to link to you or getting links to your website from other websites.   Links are actually how search engines work – they follow links from other sites to find more sites.  The more links you get, the better but they also need to be quality links.  In the past few years so many people have tried to take advantage of the backlinking strategy, that they really overdid it and made Google mad.  Now Google will penalize your site if you get too many links from spammy websites.   All of the directions that you need to create a site like this is all included in your fees.  Complete step by step instructions, a special section for local business results and many other articles and resources including help forums and SBI support to help you every step of the way.

Which Webhost then?

Weebly Massage Websites  (read more about using Weebly) Easiest to use and learn but  Limited directions on search engine optimization, writing for the web and design help. Least expensive.

WordPress Websites  (read more about using WordPress) More of a learning curve to use.  Learning is on your own watching random Youtube videos or reading through free WordPress Documentation.  You may have to set up and install WordPress.  Once it is installed, it needs to be maintained for security issues and updated.  Plugins fail when in conflict which may leave you without a site.  Back up.  Domain plus hosting, plus designer to help with template and help you when it gets out of whack. Update 02/28/2015: I no longer recommend WordPress for massage therapists.  It is no longer the simple, user friendly software that it used to be.

SBI Websites (order now link).   – The powerhouse of websites and systems.  Learning videos and complete action guide included.   Learn to use the blockbuilder with video demos and each feature has documentation on how to use.   Analyze pages.  Brainstormer Software.  Domain Included.  Complete directions for how to get links to your site.  Also complete instructions on how to get your website to start making you money directly from your website while you do massage.


Massage Therapy Websites: Ideas for Content

Google Find My Massage Business
Writing Content for your massage therapy business website is one of the best ways to optimize your website for search engines and it is the best way to show that you know what you are talking about.  Content helps build trust with the reader to turn them into a client.

Content is really what the internet is all about.  People want to find information.  When you can provide a solution to their problem ( their search) and they can find that info easily (in the top spot on the first page of Google) then you are way ahead of the game!   When they get content they will be content!

Content is just everything and anything that can be found on your website:  Your basic pages, blog, videos, slide shows, infographics, photos and articles.

Put yourself in Google’s place.

They are scouring the internet for the best information to fulfill their searchers dreams.  It used to be that the main way they found that content is by following hyperlinks.  It is hyperlinks that connect content and the search engines only means really of finding more and more websites.   You can also tell them what is on your site by submitting it to them but that still does not guarantee your site will get found or listed.  Up until recently (Panda/Penguin/Hummingbird) the majority of SEO depended on linking.  Panda/Penguin are two distinct algorithm changes that Google devised in the last few years to clean up the internet and their search result.  Panda is about content.

Google wants original, unique, and shareable content.   They want to see that you are an expert at what you do.  They want to see that you are the authority on the topic and that you are trustworthy.

Penguin was about links – getting too many websites to link to you using your keyword in the link was what used to make your site look popular.  That isn’t so anymore.  Now it is about natural linking – getting people to link to your pages/website because it is just amazing and good information!

Put yourself in your readers/potential clients/ current clients shoes.  What would you like to know about or learn about?

The key to writing articles for your massage therapy website is to just start writing about the common questions that you find yourself answering all day long anyway!

Write the same way you would talk to people.

Writing content is about educating people about how massage works and why.  It helps not only you, but the whole profession.

So with that here are some ideas for what to write about:

  1.  Home page – focuses on the reader/potential client and tells them what solution you provide for them
  2. About Me page – tell everyone about you!  Let yourself shine!  Make it personal!
  3. Write a whole page about why you became a massage therapist and what it means to you
  4. Services/Fees- just tell them what you offer and how much it will cost them
  5. Gift Certificate Sales Page (or combine with Services/Fees)
  6. Create a page on every type of massage that you do.
  7. Create a page on the various types of massage even if you don’t do them so you can explain the difference: Swedish Massage
  8. Deep Tissue Massage
  9. Myofascial Release
  10. Triggerpoint therapy
  11. Craniosacral therapy
  12. Hot stone massage
  13. Structural Integration
  14. Pregnancy Massage
  15. Reflexology
  16. Energy Work
  17. Create a section for physicians stating the latest research and what it means.  You might want to read up on this.  There are a few really good books on research.Massage Therapy: Integrating Research and Practice
    and also Physician’s Guide to Therapeutic Massage
    This second one, you can also offer for sale as an affiliate in your section for physicians
  18. How does massage work
  19. Why does massage work
  20. How muscles work
  21. The real benefits of massage – be sure you know them!  It isn’t really what you were taught in massage school!
  22. How often should someone come in for massage?
  23. Write about the interview process that you take people through and why/how it is important to your session and the results of the sessions.
  24. Write about franchise rates and services in a nice way that separates your business apart from them
  25. How often should people get massage?
  26. The music of massage and become an affiliate with or other service so that you can make money when people buy that music
  27. Write about massage oils/lotions and how you use them
  28. Have a page on couples massage -even if you don’t offer classes you can tell people how to massage each other and sell massage tables/lotions/oils/supplies through your affiliate account at or others
  29. Talk about the various diseases and conditions that you work with such as Fibromyalgia
  30. Tennis/Golfers elbow
  31. Headaches
  32. Stress
  33. Anxiety
  34. Depression
  35. Back/neck pain
  36. Hip pain
  37. Knee pain
  38. Foot/ankle pain
  39. Plantar fasciaitis
  40. Joint replacements
  41. Herniated discs
  42. Write  a FAQ’s page – what questions do you hear over and over from clients.
  43. Write an article about how to use your favorite at home massage tool and find a program to sell it as an affiliate and make money
  44. Write about what it is like to get your first massage.  You can even use your first ever massage as an example.
  45. Write about what makes for a good massage, a great massage and how to tell when you have a ‘less than ideal’ massage.
  46. Write about what massage really does – like makes you feel lighter, more centered and clear thinking.
  47. Write about how to massage your pet.  You can refer to books or videos.  This also could be a good affiliate program.
  48. Do you use aromatherapy?  Even if you don’t, it could be a good topic to write about and share what oils you like best and what they are used for and yes – another affiliate program possibility.
  49. How to get the most out of your massage – things you can do that will improve your massage experience.  (Communication about pressure etc)
  50. How much pressure is just right?
  51. Write about the issues of illegal massage and human trafficking that are happening today.Get to the top of the first page of Google
  52. Write articles on other practitioners in your area.  You might even want to ask other practitioners to write a guest post on your website and link to their site.  You could do the same on their site!  (Natural Linking!)
  53. Write about something you saw on your local news channel about massage or health.
  54. Read about the rich history of massage  and write about various parts of it – the history of sports massage, massage at the Olympics,  massage used by shamans,  early Greeks etc.
  55. Set up a Google Alert for the words massage and massage therapy and watch the news feed for the latest news and write about the articles. (Look for major publications like the New York Times, Wall Street Journal and major health publications as well as local news items.)
  56. Follow my Pinterest Board on Massage in the News to look for news items to write about.
  57. Write about how the Affordable Care Act does have provisions to get massage covered by health insurance and that clients will  need to be contacting their insurance companies and the office of the insurance commissioner in their state to find out what is happening and to make it happen.  Currently states that consider massage therapists to be healthcare providers may have the opportunity to bill health insurance.  Read more on the ACA and Massage.
  58. Write about the value of massage and how it is a necessity and no longer a luxury.
  59. Create list pages:  10 things you can do today to have a less stressful day, 7 things things for better health….etc
  60. Create a page of resources:  your favorite blogs, websites on health and massage.
  61. Create a section for other massage therapists – become the resource in you area for others.  Find affiliate programs that you can promote and make extra money.
  62. Massage and Chiropractic  – how the two work together
  63. Massage and Physical Therapy –       “”
  64. Massage and Acupuncture –           “”
  65. Massage and Getting a cold/flu
  66. Massage for children
  67. Massage for the elderly
  68. When not to get a massage – basic contraindications.
  69. Write up case studies and put them on your website.  See also: how to write a case study.
  70. Write about the massage profession and how it works including things about the franchises and how your work differs from what is being provided at other places.  ( Please write in a positive way and not bash the franchises and just say the truth.  People don’t really know that the franchises hire people at low rates of pay and that they depend on tips to make up the difference.)
  71. Read websites like and for many ideas on what to write about and to research a topic you might want to write about but remember – keep it original.  Just use the information for ideas.
  72. Look at articles in the International Journal of Therapeutic Massage and Bodywork for ideas for writing. (Free)
  73.  Watch the news for popular articles like this one in the Don’t Call it Pampering:  Massage Wants to be Medicine in the Wall Street Journal and write about it in your own words.
  74. Write about events and programs in your community that you support or are working with
  75. Write suggestions for self care for various conditions or for self care after a massage
  76. Share self massage techniques and tools and become an affiliate at and make money selling them.
  77. Write about how to create a home spa environment and home spa treatments for a girls night out or special occaisions.
  78. Write about how massage is being used as a front for prostitution and for human trafficking and what can be done about it in your area and what is being done about it.
  79. Educate people on the Affordable Care Act and what can be and is being done to get massage covered by insurance.

Want more help in learning how to write for your website:  Read the free ebook Make My Content Sell  (Don’t be afraid of the word ‘selling’.  It is just about using content to create trust with your visitors)

More info on how to Get your website found by Search engines and Get more client in my Ebook – Get More Clients with a Website that Works

Share your list of pages of content here and what has worked best for your website.  Which pages get the most attention?

Massage Websites : Choosing a Webhost

Getting started on creating your website can be really overwhelming with so many choices and options for starting your website.  You will need to choose a webhost and software to create your website – what to choose, what to choose, what to choose….

Start with where you are at.

If you are an ABMP member – they have a free website which really does a fairly good job if you know how to use it and make it work for you.  My main gripes about going this way is that the themes are getting really outdated and while you can do some SEO work with these types of sites, it is limited.   But it is a great place to start because it is easy to use and set up.  You may decide later that you want something more powerful.

AMTA also has a free website system that I actually do NOT recommend mainly because it is very limited and also they put Google Adsense Ads on the website which makes AMTA money and takes visitors AWAY from your website!  Not Good – AMTA!  They say it is to cover your hosting costs – but that is just not good for business.    If this is all you have to start with, then use it until you are making more to get a better website.    They do have a paid website builder that is very costly (See AMTA Website Pricing)  – $49.95 a month to get a Website that can be optimized.  That is way too expensive!

Weebly is Easy!

The next way to go is to use  Why Weebly?  It is the easiest thing to learn and use!  It is a drag and drop system – you find what you want to use and drop it onto the site builder.   They allow you to create as many pages as you want!  This is important because it is content that makes a website work – Content that is optimized so the search engines can find it.   The more content you have, the more you show Google that you are the expert at what you do!  Google prefers sites from EXPERTS!  They want to show their searchers the best results!  (See also:  Does your Site fulfill the latest Google Guidelines :  “Expertise, Authoritativeness or Trustworthiness”.

I have set up a small website using to show you some features.  They have a very good selection of themes that are easy to use and create your site.

Weebly is hosting and software combined.   You can also get your domain through them.  Easy peasy.    Start with the Free Version and just play with it to see if it will work for you.  Pay for the Starter or Pro Plan for more features.

WordPress takes some learning and time!

Another popular way to go is to use a self-installed WordPress powered website.  This means installing the free WordPress blogging software on your own webhost.  WordPress is free software that is blogging software although you can also use it for a regular website.  You have to either install it yourself onto a server or use a webhost that will set it up for you.    After it is set up, you have to learn how to use it on your own.  There is an extensive help section for it on

There is also the option to use that you don’t have to worry about installations.

The problem with a self hosted WordPress site is that you have to know what you are doing.  You need to keep the plugins and themes updated with the latest versions or they risk getting hacked or having issues.   There are thousands of plugins to do various things on the site – you need plugins for many things like an xml sitemap ,  spam filter (you will get hundreds of spam comments a day if you have comments turned on.)  You will have to deal with plugin conflicts or theme/plugin conflicts that will cause your site to crash and/or keep running out of server space and resources ( I am having this exact issue on this exact site and frankly am about to move everything to  – Yes it is that bad!)  I actually ended up moving this site to a Managed WordPress Host – Dreamhost – which they are much more knowledgeable on dealing with WordPress issues and are very helpful.

The way to figure this out is to try both and and see what is easier for you.   Although easier is not always better, it is also about getting you to work on the website.   You won’t want to work on it if it is always so difficult!   You may have to move your site to something else if you can’t make it work on the current hosts especially starting on the free ABMP site.   It depends on the competition in your area and how well they create their own websites.

Personally I am not recommending WordPress anymore for your massage business website unless you really already know how to use it and are familiar with how it works.  You have to keep all the plugins and themes updated or it becomes a security risk.  You have to constantly manage all of the changes and conflicts often occur.   You should actually have a test installation of WordPress using your theme and plugins and use that to set things up and update plugins because when conflicts occur, you risk losing your whole site.  You will also have to make sure you have your site backed up daily.

If you know how to set up and use WordPress then you will also want the SBI! plugin for WordPress to help you with the keyword research and it also will give you more directions for setting up and using WordPress.



SBI! Site Build it!

My other recommended option is to use SBI! or SiteBuildit!  which is a block builder system that does have a bit of a learning curve.  The thing is that it may be overwhelming to many massage therapists as some of the instructions in the beginning are more about creating a website to make you extra money.  This is actually where I have learned most of what I am sharing with you in my Ebook  – How to Get to the Top of Google which you can get for free when you sign up for my Free Newsletter in the right sidebar.

I have been using it since 2002 and I find that it actually does a better job than WordPress at getting websites found although not sure why when I try to create my WordPress sites the same way.   (This is a WordPress website!)

The reason I like it better though is that it is just not about hosting.  It is Waayyyy more than just hosting. It is a complete step by step program on how to build a website that is highly optimized to get more traffic (which means more massage clients) and they teach you how you can make extra money with your website through things like affiliate programs or creating your own info product like an ebook.   It is like a college level program on how to build a website.  (It actually is taught at colleges around the world!


All the Other Options

There are so many different options that it can be overwhelming making it even difficult to start.  You can get basic hosting at most any webhost.  The most common are, and the thousands of others.   Many actually will have Weebly set up for you to use or some other basic website builder software.  You are on your own really in deciding what to use and getting the help you need to make the software work to create a website.

The Goal is to get your website to the top or as close to the top of the first page of Google (and Bing – but Google is most important) and get people to CLICK on the listing  AND Get them to make the appointment.   You need to be at the top to catch those people who are already searching for the words massage your city.   Getting to the top is only part of the battle.

Your website needs to show Google and readers that you are the Expert, the Authority and are Trustworthy.  You do that by providing the BEST content which means writing about what you do.  The key to doing this is to just write the way you would talk to clients anyway.  What do you say to people all day long – on the phone, to people on the massage table and to people at a party.  Putting all of that into a website is what this is really about.

While you can do that on any hosting if you know what you are doing, SBI is really the way to go as it teaches you everything you need to know and also has more powerful settings in the backend that will help you achieve this.  You don’t have to worry about learning WordPress and it’s many plugins and managing security.  SBI! does it all for you.  It is like a college level course but it is well worth the time and money when you get a website that does all the work for you of getting you most of your clients so you can focus on what you do best – Massage Therapy.

SiteSell Hosting

WordPress Websites for Massage Therapists

WordPress is being used more and more by massage therapists to create their website.  WordPress is actually software that was created for blogging but because it is easy to learn and use it can be used to create a website along with a blog for your massage business.  You will have to do some work on your own to learn how to use it but it is fairly easy.  Just give it some time!

There is a bit of a learning curve to get it set up and running and choosing a Theme is one of the biggest challenges.  Once you get it up and running, you can them create posts regularly to help educate your clients and to earn potential clients trust.

First you need to be using a self hosted WordPress site on your own server.  You can start out at just to try out the software and see if you can figure it out.   I would only use that to play in the beginning as sites done on are not as optimizable and themes are limited.  Some companies will set up the WordPress for you or have an easy way to install them.

There are many webhosts that offer WordPress hosting.  My favorite that I have been using for over 10 years is a small little hosting company called   .  The thing I like best about them is that they are small and you get the same guys there all the time in support – I think there are 3 of them! and there is one woman in the billing/domain department.   They also do daily backups of your website which is great for me because I am just awful about backing up things.   Even though they don’t support WordPress officially, they are always helping me figure out things.   They offer what is called cpanel hosting that has a really easy way to install WordPress.  All you need to do is head to the tab that says ‘Softaculous’ and click on WordPress (Icon) and click install. (See more: How to Install WordPress )

WordPress Themes

There are many free and paid themes to choose from.  If you are just starting out on WordPress just start with something simple like the basic WordPress Theme , Twenty twelve or one of the themes they create.  You will need to know how to find themes that will work for what you want your site to do.  It can often be overwhelming because many of them will do part of the job, but not the whole thing.

Your basic things that you will want as far as design is a custom image at the top of the site that will let you put your own image of you doing massage or someone getting a massage or something like that.  Just getting that one simple feature is not always straight forward.

The other company that helps me out the most too is the company that I get my Themes from – .  You don’t just get a theme – you get help using and creating with that theme with a support department and also forums where others help too.  Brian Gardner is the guy behind StudioPress.  It is funny that I used to use some of his first themes for WordPress before he had this big company!

StudioPress is two parts :  Genesis which is the framework that provides the excellent search engine optimization features that also has a beginners Guide to help you get started and then the Theme itself.  This is probably on the advanced side.

Probably the most difficult thing is choosing a theme and design for your massage website.   You choose a basic theme and then customize it with fonts, background colors and a header.

WordPress SettingsWordPress Settings

You will want to make yourself familiar with the settings on WordPress.  You can find a list of the settings on the left in the dashboard. (See Image)

The General Settings:  set your site title if you are going to use the template header and not do a custom one.  The title then will show in the header.

Membership Setting:  Do Not Click “anyone can register” :  leave this blank.  Clicking that allows everyone to register for your site which means the thousands of spammers a day too!

Date/Time Settings:  Self explanatory

Writing settings:  Update Services Settings – This is what ‘pings’ the search engines when you create a site.   There is a link there that takes you to for more info on this.  I usually add the sites that they say to add there.

Reading Settings: If you are using StudioPress, the reading settings are over-ridden by the theme settings and the appearance settings depending on your theme.

You will choose what post or page that you want to show on your homepage all the time (recommended!) or you can choose to have your latest post showing (not recommended).  You will want people to land on the same page and direct them to the next step – calling you or making the appointment.

Be sure you have that last box empty or search engines will not index or find your website!!!!

Search Engine Visibility
Search Engine Visibility

It is up to search engines to honor this request.


Discussion Settings: fairly self explanatory.  I use the “Comment author must fill out name and e-mail”

The one option that says “Users must be registered and logged in to comment” – you might want to activate that one if you are getting lots of comments and spammers.

Media Settings: fairly self explanatory

Permalinks Settings:  Most common is to choose ‘post name’.  It is best for search optimization in my opinion.


WordPress Plugins

Plugins are little pieces of software that are usually free that you install on WordPress to help it run better and to enhance it.  The plugin section is on the right side under the dashboard.  Just head over there and you will usually see one or two installed already.  The one called Akismet will need to be activated.

Akismet is the spam blaster and believe me you will need it.  For some reason WordPress really seems to attract bots and spammers.

If you are using StudioPress you won’t need any SEO plugin but if you are not using that you will need one.  There are a few good ones.

You will also need an XML sitemap plugin.  I use this one.  I am sure there are others.  Your xml sitemap is what tells the search engines what is on your site and where your site is.  It lets search engines know what is on your pages and when you add new pages/posts.

I also have a plugin to add Google Analytics which tracks the traffic to your site.  Your website may come with simple tracking software (like does)

You can find plugins for just about anything.

Warning:  plugins are often the cause of errors and conflicts and could cause your site to crash!  


Ok then…..  Content

You create content in two areas in WordPress – the Page option or the Post Option.    In general, I use the PAGE option for the basic pages of my website – the Massage Services/fees, About You page,  Policies,  Contact,  and any other pages you might consider to be main pages like maybe the types of massage you do or some of the specific conditions that you deal with. (See WordPress Help section: page vs post )

I use the POST option to post more articles.  Today though everything is about Content as far as search engine optimization.  Google now is making it imperative that they only want the best content.   They want unique information that people will want to share with others on social media and also that other sites will want to link to ‘naturally’.   A quality post/page is now a minimum of 600 words in my opinion and the optimum number of pages/posts is as many as you can make!  One a week is highly recommended to attract new clients and keep your current clients informed.

Pages are static pages – as in they are not listed by date/time.   Post are listed by the date you publish or create them in chronological order on your site.

You can organize Posts into categories and have a link to the categories in your sidebar.

The one thing that I do not like about creating content in WordPress is that it is hard to link all the content together in the way that Google recommends which is that

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

One of the features I like best with using StudioPress is the ‘breadcrumb’ navigation system that you see at the top of posts here.  (It shows what page you are on and what page you came from) which can really help with the internal linking of your website.

Then there is the rest of the things you will need to know about getting your website running:

Here is a step by step guide to the things you will need to be doing.

A list of suggested topics to write about.

My Ebook on Search Engine Optimization and Getting Your Website found – Get More Clients with a Website that Works.


Update 2/28/15:  I no longer recommend WordPress for a simple site (under 100 pages/posts).   WordPress is getting too big for it’s own britches.  I have always just updated plugins and themes live on the website.   More and more, WP is crashing and having issues with updating etc. etc.  If you are going to use WordPress, have someone manage it for you or get the WordPress managed hosting.

If you want just a simple site with no headaches Try

If you want a good website, that is easy to use and doesn’t require someone to manage it for you – Choose Site Build it! (SBI!) Why SBI!?

Weebly Massage Business Websites

The easiest way to create a website for your business. Create your site at!

Using Weebly to build your massage business website is probably the easiest way to build a website.  It is a very simple, drag and drop system.  You choose your basic templates and start designing.

To start with, just play with everything for awhile.  You can’t do anything wrong really.  It will take a bit to get you the exact design and layout you want and to figure out how to use it.

The templates are so much better than WordPress I think and are easier to use.  You have to usually work to customize a WordPress template and for that you need to know programming to get the text the right size and color.

  1. Start Your Weebly website.  Use the free option to start with.  You will need the paid option, but play with it first to see if it is doable for you.  With Weebly now, when you click on add site, you can choose to start a blog or a website or a store.  I can’t find anything on the difference between choosing setting up a blog or a website and it seems like you can add a blog to a website so start with choosing the option to create a website.   A blog will post articles and list the date on them and will order the posts by the date.  A static website will let you create pages and create a flow for the website to lead readers on a path of information to build trust with them.  You can also do that on a blog, but I think it is just easier on a static website.
  2. Choose a domain:  for now just use a weebly domain.  I would use the words for now until you decide you want to go this way.
  3. The next step will let you start creating your site or it also has the option to PLAN your website.  You can play with that if you want.  It will help give you some direction.
  4. Start with creating your three main core pages:  The Home page, the about you page and the services/prices page.  Play with the page building options to learn the system.
  5. After you feel more comfortable just using the system, start learning search engine optimization (SEO).  Here is Weebly’s help section on SEO.  SEO is everything that you do on your site and on the internet to get search engine to find your website.  I think it helps to have a basic understanding of how search works.  Google actually has created a very simple website on just that – How Search Works.    Basically search engines crawl the internet by following LINKS!  That is how they get from one server to the next – links.   You have to have your pages link to each other.
  6. You also have to create pages using Metatags.   Here is some info from Weebly on improving your search rankings.   To get more help in setting up your metatags and also to learn how to check to see if your metatags are working, you may want to join my 7 Steps to a Better Website Program.
  7. Submit Your site to Google.  You have to tell them that your site is out there!  Here is the Weebly help on that to submit and verify your site. ( A few easy steps.)
  8. You will want to do the same with Bing and Bing Webmasters.
  9. Weebly stats can help you to track your results.
  10. In order to get more traffic to your website, you will need to add more content and also get other sites to link to Your site.   I recommend writing 30 pages and keep going until you get the results (Most of your clients!) you want.


The easiest way to create a website for your business. Create your site at!

DIY Websites – Step by Step Massage Websites

DIY Massage Websites

Your website can be your main source of clients!  It is also a great educational tool and helps build trust with readers helping to get more clients in the door!

Follow these steps and Do-It-Yourself – Create your Massage Website!

  1. Choose a domain name.   A domain name is part of optimizing a site.  It used to be that the best domain was the words ‘massage your city’.   In 2014 that is not necessarily true.   Ideally, the best domain is short, to the point and describes what you do.  Hyphens are out unless it is your very last resort.  There are always better domains.  It is part of the first impression that people have about your business so make sure people know what you do by just reading the domain name.Bad names: ,  The other thing is if you have had your domain name since before 2011 when Google started making all of their big algorithm changes, your site itself may not be liked by Google and there will be some things you can try like getting rid of poorly written pages and creating regular weekly or even daily posts until it recovers.
  2. Find hosting.   If you are a member of ABMP or AMTA, you will get a free website.  Start there at least just so you can learn the ropes.  ABMP sites actually seem to work if you know what to do.   AMTA websites are another story especially the free versions that have Google ads on them which makes AMTA money.

    WordPress is another option- it is blogging software that can be set up to be a website.   There is a fairly large learning curve to using the software and there isn’t any guide really.  You can Youtube for directions and also look at their documentation.  See also: WordPress for Massage Websites article here. is a drag and drop system that is fairly easy to use.  You still will need to understand what to do to get your site found by the search engines.  See Weebly Massage Business Websites

    SBI!  (Site Build it!) is where I get most of my info and experience with websites.  It is like a college level course in websites – probably too much for most massage therapists but if you really want to take the time to learn this is a good place to learn.  I have simplified SBI! for you here.

  3. Choose a design template or have one created for you.  Your design should load fast in browsers and look the same in most browsers.  You can spend thousands on a design and it won’t matter if you don’t learn search engine optimization and get people to your website.  Keep it simple.  Lots of white space, black/dark text.  Don’t use flash.
  4. Once you get your domain and hosting together so your site is live, create your Home page.  This is one of the most important pages.  It needs to tell people what solution you provide for them.  It needs to be about them – not you!  Your About Me page is about You! People don’t want to know about you until they know you have what they are looking for.  What they are usually looking for is some relief for pain or stress.  They want to know if you can handle what they have!  You do that by also adding content and writing about what it is that massage does and what it means to you.
  5. Learn about metatags.  Each page needs it’s own set of metatags.  The tags are what tell the search engines what is on your website.  It is also what usually shows up in the listing of the search engines.  It needs to make people want to click on the listing!  It is simple really, but needs some time to learn.   See how the tags show up – this is exactly what I had for the metatags.Metatags for Massage Websites
  6. After you get your homepage up and ready for viewing – submit your xml sitemap to Bing/Google.  This is a special file that needs to be set up on your website that tells the search engines what is on your website.  WordPress has a plugin that you need to add to set this up.  I like xmlsitemap by Arne Brachhold which you can find in the plugin search within your WordPress.   SBI! creates one automatically.  Weebly has one too.   You will need a Google Webmaster and a Bing Webmasters account (free).
  7. Check to see if your hosting company is providing traffic reports.  If they don’t have a stats program, sign up for Free for Google Analytics.  Analytics  is really overkill as far as data you will need but use it to track your results and what keywords people are using to find you.  You can also find out things like how many visitors are using their phones or which browsers.  If your hosting company does have stats, you need to know how they work – what traffic do they count?  Many stat programs will track the many bots that come to your site too which is fine but it isn’t accurate when it comes to finding out how many people you are getting a day.  You need to know this info and watch it to track your traffic and also to watch for changes that Google/Bing make in their algorithms so you can see if your site is affected.
  8. Create pages for your massage services/fees, an about you page.  These are the next two most important pages on your site.
  9. You will need photos for every page of your website.  Photos are a part of SEO.  The best thing to do is to buy some stock massage photos from Ryan Hoyme (aka and use something like to add text to each photo.  Put a saying or put your contact info.
  10. Create pages for your policies for your business and website privacy/terms of use policy.
  11. Create a list of articles that you want on your website. Here are some ideas for starters.  Create a page for every type of massage you do.  Create a page for the various diseases and conditions that you work with.  Write about how massage works and why.   Start a regular schedule of writing a page each week or as often as you can.   Google in 2014 is really all about content.  (Content = articles, pages on your website.)   Google can now understand the context of pages – the meaning of words.  Yes, scary but needed to weed out all the spammy sites.
  12. That pages need to be linked together in a specific navigation system.  The navigation links are a part of SEO.    Every page needs to be within two clicks of the homepage.   This creates a tier system for your website.  Search engines follow links.   It is what actually makes the internet work -that is why they are called “Hyperlinks”.Website Tier Structure
  13. Previously, (2005-2011) Google found websites by following links from other popular sites.  The idea was that the more links you had that went to your site, the more popular your site must be.  There used to be a way to do what is now called “Google Bombs” where you could type a few words into Google and a funny website would come up.  (Search for miserable failure and the White House site used to come up when Bush was in office.)  You can’t do that anymore!  Google doesn’t look at links in the same way!  You do still need to get links but it needs to be natural links.  Getting natural links is about writing such great content that people will want to link to it!!!  Get natural links from posting on reputable blogs/websites and by getting ‘citations’ in directories like the Yellow Pages,  Yelp etc.
  14. Set up a blog if you are ready to write something every week.   Everyone wants to set up a blog or be blogging – it is the new buzz word I think.  I don’t recommend blogging until you have followed all of the steps, written at least 30 pages of content and have followed everything in the ebook and still haven’t gotten the results you want.  There is nothing worse than a blog without recent posts.
  15. Decide if you want to use Social Media and  pick one or two.  The most popular are Facebook, Twitter, Pinterest.  Facebook is making it harder to reach your fans there.  They want more people to start paying for ads so they are limiting what they show people.  You can get around that by learning how to use it more effectively.  See more on Using Facebook to build your massage business.
  16. Keep creating content until you are on the top of the first page of Google results and  getting all of the clients that you need!  Content is what makes this all really work!   It is what will separate you from all of the other massage websites out there and help you to look like the expert in your area! With all of the group buying deals/low cost massage franchises out there, you really need to up your game and be the expert!   Get people to trust you and remove the barrier of cost!    The latest information from Google says build a site that show that you are the Expert, Authority and are trustworthy!  See also :  Is your website good enough to E-A-T.

If all of these just seems like Greek to you – just keep with it!  If I can learn it – anyone can!  My first website ever back in 1999 – I thought I would break the internet – Haha!

All of this information is freely available if you do your research and I have put it all together in my latest edition of my Ebook

 Get More Clients with a Website that Works!

or join my Private Coaching Group DIY Massage Websites and get all of the help you need in implementing these steps and the EBook.
(Ebook included in the price of the group membership!)

I also provide added help for implementing all of these steps in a private Facebook Group with weekly lessons that you can follow at your own pace!

The DIY Massage Websites group will help you to understand all of these things and help you get your website dialed in so that it can be doing most of the work of Getting you new clients almost every day!

Find out more!

Is Your Website Good Enough to E-A-T?

EATNow your website needs to be good enough to E-A-T…that is it has to pass the guidelines that were just released by Google called E-A-T  (“Expertise, Authoritativeness or Trustworthiness”):

High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic.
What makes a page Highest quality?
We require at least one of the following:
• Very high or highest quality MC , with demonstrated expertise, talent,and/or skill.
•Very high level of expertise, authoritativeness, and trustworthiness(page and website)onthe topic of the page.
•Very good reputation(website or author) on the topic of the page.

Getting Google to rank your website on the top of the first page of results takes a little doing, but Google just gave us some really big insights with their recent so called ‘leak’ of information – their Search Quality Rating Guidelines, Version 5.0 ( PDF of the report I found for free)  Google hires human search raters  (link to youtube video by Matt Cutts that explains “How does Google use human raters in web search?”)  to help rank websites according to how good their website is and now has provided information on the factors that they use to rank websites.

Google (and all search engines) are in the business of trying to find the best content for their searchers.   The general understanding from Google is that they want the latest information, presented in the simplest ways without too many distractions from ads and other miscellaneous ‘stuff’.

They want information from people who know what they are talking about, who are an authority on the subject and are trustworthy.  They are who they say they are and provide up-to-date, quality information in the form of content.  There is Main Content and Supplementary Content in Google’s eyes and also Advertisements/Monetization (Ads).

Main Content

Main Content is any part of the page that directly helps the page achieve its purpose. ~Google

So what is a page’s purpose?   To provide information, tell the reader about you, tell them why massage is important and things like that.  More specifically in Google Words:

  • Common helpful page purposes include (but are not limited to):
  • To share information about a topic.
  • To share personal or social information.
  • To share pictures, videos, or other forms of media.
  • To express an opinion or point of view.
  • To entertain.
  • To sell products or services.
  • To allow users to post questions for other users to answer.
  • To allow users to share files or to download software.


Google says: High quality pages are designed to achieve their purpose: they are well organized, use space effectively, and have a functional overall layout. While every page is different, functional pages should have the following characteristics:

– The MC should be prominently displayed “front and center.”

– The MC should be immediately visible when a user opens the page.

– It should be clear what the MC actually is. The page design, organization, and use of space, as well as the choice of font, font size, background, etc., should make the MC very clear.

Supplementary Content

Google also says: Supplementary Content contributes to a good user experience on the page, but does not directly help the page achieve its purpose.

It could be removed from the page without any great loss but it does provide something else for people to go to – the what’s next in their adventure on your website.

It is all the social media buttons, “read more” links, newsletter sign up forms and things like that.


Good Enough to E-A-T

These are some highlights from the Google Quality Ratings Guide 5.0 March 2014:

  • Uses Main content to help users (searchers)
  • Uses Supplemental Content to continue to help users
  • Use ads or montetization that are upfront (not deceptive) and distracting
  • Uses content that is 100 % ORIGINAL (not copy and pasted from ANYWHERE especially online)
  • Each page has a clear purpose to inform or educate users
  • All of the content on a webpage can be classified as one of the following: Main Content (MC), Supplementary Content (SC), or Advertisements/Monetization
  • Has a clear about section to identify the writer/owner of the business
  • Has a clear way to contact people in the business
  • Has a clear way to always get back to the homepage from every page
  • Websites function well for users as web browsers that constantly change
  • Has a good reputation in other places online such as review sites, BBB, discussions and forums
  • High quality medical advice should come from people or organizations with appropriate medical expertise or accreditation
    High quality medical advice or information should be written or produced in a professional style and should be edited, reviewed, and updated on a regular basis.  (Directly from Google)
  • Functional Page Design :
    Some pages are “prettier”or more professional looking than others, but you should not rate based on how  “nice” the page looks.
  • Information is current and updated  – “well maintained”


You are the expert on massage!  You are the authority!  You are trustworthy!   You have taken the time to study, learn and get your massage license.  As an expert you owe it to society to share your information!

So how do you do that with your Website?  By writing content, creating content in the form of photos, charts/infograms, videos and more.

Want more help in making this all happen for your website?  Join me in the Summer Boot Camp – DIY Websites.

Starting with a Free Website

The process of starting a website can be overwhelming with all of the choices for hosting and designers that are out there today.  It can leave you stuck and not moving forward.

If this is the case, I would recommend that you begin with a free blog at   The reason why I recommend WordPress is that it is easy to use and of course free to start with.  WordPress will give you the best chance of getting your website found and will let you practice setting up your website.  Even though it is blogging software you can use it for a website.  Their latest version that just came out a few weeks ago makes it much easier than ever.   It works like a wordprocesser in some ways.

To begin with go to and set up your first blog.   It is important to name it with your specific keywords which will be some version of massage your city so the blog name will look like  this: (not a real site!)

Click on the orange button on the top left that says sign up now!

When it takes you to the sign up form and asks you for the user name put in your keywords and see if it is available.  The username is used to name the blog.

Once you get signed up you will have a fully installed blog ready to go.

The first thing I do is head to the settings tab on the left and set up your time zone and  the title for your site.  It will show up at the top header.

Then go and create your first page by clicking on the page tab – add new.  Create a page with a compelling introduction and headline.  This will be set up to be your static page that will show all of the time.   You can just set it up to begin with and play with what you want to be saying on it later.

Then go to the tab that says reading under the setting section and you can choose to have a static front page – that is one that stays there all the time rather than just posting your latest posts or pages.  Choose the page that you just created.

You can choose what template you like in the appearance tab.  There are many free templates to choose from.  I like the new template they have called Twenty Ten that is created by the wordpress team.   It will allow you to easily create a custom header with your own picture.

The pages will be the things that show up across the top of your page for navigation.   Start with creating about 3-5 pages on some of these topics:

  • Your massage services and fees for services
  • Your location and contact info
  • A page for a specialty you have like pregnancy massage or deep tissue massage or something that you want to create a niche or specialty in
  • You can list other therapists like I have if you have them
  • Create a page about you – what training you have, why did you become a massage therapist, what is your philosophy on healing
  • Policies and Procedures – cancellation fees, no show fees etc
  • FAQ’s page with the usual questions answering things about your massage services.

After you get a few pages up check to see how you are liking the layout and what is happening on your page.

Posts are where you are going to start writing about massage and what it can do and about things like stress, injuries or other things that you always talk about with clients like how muscles work or how healing works.  Before you post create a few categories by clicking on the category tab under the post tab.   Some ideas would be a section on injuries, stress, general health, stretching, other practitioners (people who you refer to) and things like that.   The categories will appear in the left hand column.  You set what shows up on your columns in the appearance tab under widgets.

Here is the key to making a blog work:  Every blog comes with an xml sitemap.   Every wordpress blog automatically creates a special file for you called an xml sitemap.  It will tell the search engines what pages you have on your website.   The address of your site map is:

(replace yoursitename with just that!)

Follow the directions for submitting your sitemap that are found in my Ebook – Websites that Work for Massage therapists and tell the search engines that your site is out there!

Now here is the really cool part – in your dashboard there is a section called ‘tools’.  Click on that tab and at the bottom of the page there is a section that says “Webmaster tools verification”.   When you follow the above steps in submitting your xml sitemap the three search engines – Google, Yahoo and Bing ask for a verification file to be added to your site.  It will give you the code to put into your site when you click on verify your site.   Just put that information directly into that Webmaster tools section and there it’s done!

While all of this may seem foreign and confusing – try not to think about it too much or let it get you stuck.   Just follow the directions and know that what you are doing is optimizing your site to give it the best chance of getting it found by the search engines.


Creating Your Web Presence

Starting a Website in itself can be confusing.  There are so many options out there for hosting and design services.   Most of the massage associations offer a free or low Massage Therapy Websitescost massage website.  While these are a good place to begin learning about websites they are in my view just a start.  These free websites do not get found by the search engines.  They can be used if you are just starting out so that you can have an address to put on your promotional items such as business cards.  If you have access to these site designers I recommend that you start there just to get things going until you can get up a real site.

There are many components to building an effective website.  The goal is to get a site found by the search engines so when someone is searching for the words massage, your city your site should come up in the top of the first page.

Here is the basic outline of what you need to do:

  • Choosing a domain name : getting the best domain will help you get your site found.
  • Creating an xml sitemap and submitting it to the search engines.  This is a special file that needs to be on your website so that the search engines know what is on your site.
  • Using metatags – These are an invisible part of the site that search engines scan to see what is on your site also.  It is all about using keywords correctly.
  • Writing Content- Having many articles and as much information as you can on your site will help both the search engines and getting traffic as well as help build trust with your readers.  You don’t have to be a writer.  Just learn to write down the things you talk about with clients anyways everyday.
  • What to say on your homepage- make it about the client/reader.  They want to know what is in it for them!
  • What to say on your about me page.
  • Having an email newsletter-  Collecting the email addresses of people who visit your site so that you can send follow up information in the form of a newsletter will help build your client base.
  • Using Affiliate programs to make additional income can provide residual streams of income which means the money comes in when you are sleeping and doing massage.
  • After planning these things then it is time to decide on a webhost.  It depends on how much you can do yourself or want to do yourself.

After you get your website built, there are more things you can do to get it found by the search engines. One of the key things is to just write more content.  Write pages on all of the types of massage that you do.  Write about how muscles work and how massage works.  Write down the things you say all the time to clients anyway.  Writing doesn’t have to be exceptional like for a book- it just has to be in your own words, in your own voice.   Search engines love content and so do readers/potential clients.  The other thing search engines like especially Google  is seeing other websites link to you.  It is called getting backlinks.  There are many really easy ways to do this.   You can even get an idea of how many you will need to get placed at the top of the searches for your keywords (massage your city).  Do a search for massage your city and see what sites come up in the top 3-5 spots.  Use the Google toolbar and see what their pagerank is.  Then take a look to see how many other sites are linked to that site.  You can use a tool like You will need to get more links than them and get your pagerank up higher than their rank.

So to get backlinks here are some of the things that you can do:

  • Write free really short articles on free article directory sites. (Article Marketing)
  • Submit your url to free website directories
  • Post on blogs and other websites and leave your url on the post like this one!!!

You will also need to submit your website to the Local sections of the major websites.

You can also promote your website and business using Facebook and Twitter.  I use Twitter to post my last minute openings each day directly on my website and always get my schedule filled that way.  You do need to have a fair amount of traffic on your website so that people will see the feed.

So all of that information may seem overwhelming to you.  Just take it step by step.  It is really worth learning and implementing because when you get your website up and running it will be your main source of clients if done correctly.  People will be coming to you.  You won’t have to do as many other things to promote yourself.

If you don’t have time to do it yourself you can hire someone to do it for you.  Be sure that the company that you hire understands search engine optimization and also about how to use content to get traffic and new clients. It would also be good if you can update your pages yourself and be able to add more content yourself and not have to pay someone to make those small changes.  SBI! offers a service to create your website for you that will also allow you to learn about creating pages and you can update them yourself.  There are a few different plans you can use.  They will also teach you everything you need to know about getting your website found by the search engines.

Should you build a website or build a blog for your massage business?  With so many options it is so confusing.  You have to figure out what works.  I do like WordPress but it has some drawbacks unless you know how to use it.   I  have more details on how to set up and use WordPress for your website here- wordpress massage sites (PDF).

If you don’t have a website, don’t have a free website and don’t have any interest in starting one then your best option would be to use Facebook and other social media services like twitter or   While these services can be helpful the basic way they work still makes you go out looking for a needle in the haystack.   With a website, clients will come to you because of the information that you have put out there telling people about what you do.   This is the ultimate in the way of attracting your ideal client.

See also: Starting with a free Website