You have probably noticed it is getting more and more difficult to get a post on Facebook to be seen by your followers. That is because in the past few years, FB has been tweeking their algrithims. The average organic reach is a mere 5.2% and that is according to very recent studies by Hootsuite […]
Rebuilding my massage business after 18 months off due to Covid
I have had the luxury of being able to stay home during the last 18 months and now am headed back to the office to rebuild my massage business. I did work one day a week seeing a few of my regular clients. I have my office in downtown Seattle which has been hit hard […]
Massage business models
I attended a webinar on Sunday that had some speakers on alternative business models for massage therapists. The first one was called Direct Primary Care which is a type of conceirge medicine where patients/clients pay a monthly or yearly fee to have last minute access to their physician and more personalized care since it does […]
My Favorite Ethics Books
Start with the Basics of learning the concepts. This is one of my favorites because it is easy to understand the various concepts: Ethics for Massage Therapists (LWW Massage Therapy and Bodywork Educational Series) Gorgias Press ed. Edition. It is a bit outdated with the info on associations but the basics of ethics is really clear. […]
Massage License Portability (Compact Licensure)
In March, the Federation of Massage State Boards announced (PDF): Read the full article at Massage Therapy Nexus
What makes for a really Ggrreat Massage?
Have you ever had a really, really Ggrreat massage – one where you get up off the table and exclaim – Wow, Holy Moley, What just happened? What did you do to me? I have only had 2 in 34 years. Yes. I am talking really really great. What made it great? Massage therapists often […]