A Mobile massage business is a type of massage business that goes out to people’s homes, hotels or other such facilities to bring massage to the massage client! It can be just about anywhere – a party for weddings, going into senior facilities, going into offices or companies where people need massage. I have even heard of massage therapists going into casinos and bars!
It is a bit different than having your own office or renting your own space from someone in that you are taking a bit more risk with going into places to give a massage. The first thing to decide is whether you really want to have a mobile massage business or are you just doing this because you think you can’t open an office or rent a space? From what I have seen in the massage profession, it often tends to be that massage therapists open this sort of business so they won’t have overhead and won’t need to commit to an office space and rent. If you are doing that just to start out and you hope to eventually have a space – that works too. There are also ways to start at an office space that are inexpensive to help you while you grow your business like renting from another practitioner, renting by the hour.
Risks of Being a Mobile Massage Business
As a mobile massage business owner, you will be taking safety risks everyday of going into strangers homes. There are not any ways to really screen these people to know what you are getting into.
There are some things you can do to make it safer, but there is still the risk. The first thing is to have a system set up where you let someone know where you are going at all times and let them know when you are due to be back or to your next appointment and tell them you will contact them after each appointment to let someone know you are OK. If you are going into a hotel regularly, you can make arrangements with security there too to let them know you are in the building. You can also work with the concierge or front desk people to make them aware of your whereabouts too.
You can also find things like alarm systems that you can trigger to let someone know if you get into trouble.
You will also have more travel time and depending on your city – you may be stuck in traffic often that will make it necessary to schedule more time in between sessions or you will be late too often. Scheduling more time in between sessions means your bottom line profits are reduced because you are spending more time traveling and not doing massage. That is why most mobile massage therapists also charge more for their travel time.
Mobile Massage Therapist Business Plans
A business plan for a Mobile Massage Therapist is basically the same as for other types of massage businesses. See also: Massage Business Plans
You will need to do a market study and find out if there is a need for this in your community. You can also be looking for specific areas in your community that might have a higher demand like a retirement community or a co-housing community. There also might be large housing development communities with higher priced houses which might be a good target market.
You will need to figure out what equipment you will need and figure out if your vehicle will be able to do the job of hauling your equipment. You will need to haul:
- Massage Table
- Massage Table Carrier
- Supplies – Sheets, pillows, lotions/oils etc
- Music – MP3 Player or other device
Just like any other business, you will need a marketing plan. How will these people find you? Start with a Website that gets found for the keywords – massage your city – because many people will not even realize that massage therapists do come out to your home. If you are in a tourist area or seasonal sports area where there is probably a higher demand for mobile massage therapists, they will need to find you in a search on Google or Bing. You can learn how to do that in my Ebook – Get More Massage Clients with a Website that Works!
Having a good referral network will also help. Figure out a way for people to tell their neighbors when you will be in their neighborhood! Making the most of your time will be important in this niche. You can post things on your website or use Social media tools like Facebook/Twitter to announce the areas you will be in on what days – sort of like the food trucks do!