EVERYONE is being affected by the COVID-19 Virus. This could really help the profession and create new opportunities. How I don’t know yet but I see this as a great opportunity and think that we will be one of the first businesses to be able to go back to work. With so many massage therapists and massage businesses living so close to the edge financially, some may not be able to remain open even after this passes.
The first thing you might want to add to your closing announcement is to remind people that they can buy gift certificates and prepaid packages. Most are willing to do so. You have to remember to make sure that when it comes time to go back to the office that you will have enough time to work on everyone who has bought things to keep your income balanced.
For immediate income look to companies like Uber Eats, Instacart and Doordash and start delivering food to your neighborhoods. Grocery stores are hiring like crazy. The schools are closing and kids will need care. The Boys and Girls club and other organizations will be hiring and home day care people are needed. Find your local Facebook groups and find or create resources for sharing.
Find your communities!
Government Financial Aid
We are all in the same boats! It is our government calling for all the closings and social distancing. They will have to bail us out. #bailUSout The first Federal Bill I just saw is HR 6201 Families First coronavirus response bill. that passed the house over the weekend and is in the Senate. This is most likely the first of many things to come. Remember when they bailed out the banks and car manufacturers? It is the people’s turn now.
It is really up to our government now to provide for us. Our communities are also coming together in a way never seen before. People who are in quarantine are being delivered food and supplies. Cities like Seattle are declaring that no one can be evicted and power/water cannot be shut off. Rent is being reduced.
It is a good time to relax, learn and take care of yourself.
San Diego Pain Summit is offering free access to all of this years summit recordings!
Walk, Meditate, have Skype supervision meetings with your peers to talk out your fears and share ideas.
Websites for making extra income
I have always recommended that massage therapists have another source of income. My personal second income is through things like this- having a website for massage therapists and writing ebooks etc. I also have a few other websites that I will now have more time to work on. Right now they have just been on hold and working on them very slowly so that they will be making me money when I planed to retire in 3 years. If you are an expert on a specific area of massage or any other topic, then maybe creating a website on that area/topic would be a great way to supplement your income. It won’t make you immediate income but when I started my first website to sell ebooks back in 2002, my first sales started coming in 4 months. Learn more about how to create residual income through a website. Here are some ideas for websites.
Learn to bill insurance.
One of the things that is coming in handy right now is the fact that I have been billing insurance for clients – mainly health insurance which covers massage therapy in WA State. A few weeks ago and last week before everything went south, I billed insurance for about a dozen sessions. I will be getting paid in 2-4 weeks! Income doesn’t stop. People also will have a tendency to come in more often even during a recession when the insurance is paying. Learn to bill insurance (auto, workers comp and health insurance) and I wonder if we will find that more states need to adopt something like the Every Category Law like we have in WA that allows us to bill health insurance.
What does our profession need?
- Better leadership to be working with the government on issues like this and connecting with them to provide resources for getting through things like this.