Creating a massage referral network for your massage business is one of the best ways to build your business. When you focus on attracting your ideal client and actually get them onto your table, they will be the ones who will refer to you without having to be asked.
Building a network of people who will refer clients to you is an ongoing process. It is important to always be networking especially when you are busy. Having a network of many people will help keep your massage practice filled. Since not everyone will be referring to you everyday or even every week or month, the more people you have the more referral sources you will have meaning less downtime.
The four major types of massage referral networks are:
- Your friends and family. Most people out of massage school start there. If you have been working on your friends and family during massage school, now is the time to start setting boundaries and asking them to pay you and refer other people to you.
- Local businesses are another great referral resource. Connecting with people in the businesses is the big challenge of course. Using Facebook can help along with having an effective website to send people to.
- Doctors, Chiropractors, Naturopaths, Physical Therapists, Acupuncturists are another really good resource.
- Other massage therapists – Yes even other massage therapists. Clients will come and go. Clients will have different needs at different times. Getting other massage therapists to refer to you for whatever specific type of massage you do begins with referring people to them first. You will not be able to work with every client that calls and further more you don’t have to work with every client who calls. I had one massage therapist that was so relieved when they heard that. They had been overwhelmed with the thought of having to work with everyone who called. Remember it is about finding and working with your Ideal Client.
So every one of these areas needs a plan of action. You will need to figure out who are the best people to connect with – who will see your massage business for what it is and appreciate it.
One of the biggest misconceptions about networking and getting referrals is the idea that you have to put yourself out there. Nothing could be farther from the truth! The key to creating a referral network is to find people who you WANT to get referrals from and then find out about T”HEM FIRST! Yes! Figure out if you want to get referrals from them. Do you like them enough professionally and personally that you would send your spouse or mother to them (that is if you do like your mother!) Through the process of finding out about them first, they will feel heard and listened too making them more open to referring to you. You usually won’t even have to ask!