Set up the About Page to have all the pertinent information about your business – links to your business website or how they can contact you from your personal profile. (For networking purposes.)
Set up a Business Page. Use the Keywords in the name of the page (massage your city or some variation of that). Set up the About Section to include all the pertinent contact info for your business. Have information about you right there. What solution do you provide?
If you use online scheduling systems, see if they have an app you can install directly on your Facebook page for scheduling.
Place a Facebook buttons on your site to like your page and to share your page. Use something like www.addthis.com. Make sure all links to Facebook open in new windows!
Add a like box to your Website. Use one of the Facebook social plugins.
Make sure your profile is professional. I can not tell you the number of profiles I have seen of massage therapists who are at wild parties, doing shots and drugs and who are wearing very over exposing clothes in their Facebook profiles that is open for the public to see.
How to Write Posts that get more engagement and more page likes.
- Link posts currently have a higher engagement rate according to Facebook. To create a link post, just place a link to your website into the post box. It will scan for a second and pull up images from your page. Choose the appropriate image to share. You can then also delete the actual link and the user will still be able to click on the link to get to your destination. To do this you will need to use OG tags (Open Graph tags). For WordPress: To get Facebook to pull the correct picture, you will need a plugin such as the WordPress Open Graph or the Facebook Official Plugin . You will have to find out how to add them to whatever website system you are using. The image size is also important for this. Be sure to use image dimensions that match up well with the 484×252 space given (1200×627 is the optimal upload size.)
- Find posts from other people that get a lot of engagement. Quotes, nice pictures, funny pictures with sayings on them. Follow this list of Facebook Candy created by Mari Smith or follow this list of massage related pages. With lists, you can follow a lot of pages and not like them all so that you can check on them when you want and they won’t clog your newsfeed. Check the list and look for posts that already have a high rate of engagement.
- Create your own photos with sayings on them and place them on your website so when you create a link post, Facebook will pull that photo up and show it in a post. Use metatags on the page that also will be pulled into the post on Facebook and will make people want to click on the link to find out more. Use free photo editing software: www.picmonkey.com and/or www.canva.com
- Ask a question. T or F questions are good. Also things like “What would you do if you won a million dollars”?
- Create a fill in the blank question.
A Week without a massage is like _________
- Use one of these massage related quote photos that I have collected on my page for you.
The only way people will see posts for sure is if they use the ‘Get notifications’ feature and then actually see it in the notifications.
So it gets harder and harder to get your posts seen.
The idea behind all of this is to get more engagement per post to get more people to like your page. When creating your posts you can add a call to action for some of them that are more related to massage or stress. In a way this all really seems silly. You have to be more of an entertainer than an informational provider. You have to decide if this will work for you and your business. There are also other ways to get more clients like having a really good website (That you can actually even do yourself!).
When you then create a post asking people to make an appointment, you most likely will get little response but because you have a full page of fans you can now pay for posts and try to reach them to make an appointment.
The Boost Post option is an easy way to just get the post in front of more eyes but you really need to take the time to learn how to use this. Many will boost just any post, but I prefer to boost a post that is a direct way to make money from that post to make it more worthwhile. The thing with the boost post option is that your targeting is limited to your fans and their friends which may not be the target that you want.
Using the full featured Ad Manager you can test the images you use in your posts and test the text that you use in your post to get the best combination of photo and text that will get you new clients. You also have more options for targeting people who see your ad. You can limit it to people who are in your specific city and zip code.
There is also a way to add a piece of tracking code to your website to track visitors to your site so then you can actually create an ad that targets the people who have visited your website already. Here are the steps to take in Facebook Ad Manager (See Facebook Help too):
- Go to your ads manager and click Audiences on the left side of the screen.
- Click Create Audience on the top right side of the screen.
- Select Custom Audience From Your website
- Copy the code the appears and follow the on screen instructions to paste it in your website code.
- Let the code track your visitors for a while to get data. You can be using boost post options or creating link posts to try to get people to your website directly.
- You can then create an ad using this data directly on Facebook in the ad Manager under the section that says : Audience >>>Browse for audience>>> Select your Custom Audience.
You can also upload your email list of clients directly into Facebook Ad Manager and target clients who are on Facebook. See more on Custom Audiences in Facebook help.
The Power Editor is also another Facebook Ad manager which is much more complex and robust. It is only usable through Google Chrome Browser through this link :www.facebook.com/powereditor It is really complex and takes a lot to learn so start with the boost post options and work your way up.
The one very big problem with Facebook and every Social Media Website is that the risk of compromising your clients Personal Health information and Privacy is a very big concern that no one seems to be talking about. HIPAA of course is mainly for massage therapists who are health care providers but Social Media now goes way beyond HIPAA. If you are a person doing business, you have to be aware of clients privacy.
NOTHING on Facebook or any social media site is Private no matter what your settings. Any post you make anywhere can be copied and pasted or a screen shot can be taken and used later.
Personal Health information is any of these details:
- Geographic information;
- Dates (e.g. birth date, admission date, discharge date, date of death);
- Telephone numbers;
- Fax numbers;
- E-mail addresses;
- Social Security numbers;
- Medical record numbers;
- Health plan beneficiary numbers;
- Account numbers;
- Certificate/license numbers;
- Vehicle identifiers and serial numbers, including license plate numbers;
- Device identifiers and serial numbers;
- IP address numbers;
- Biometric identifiers (e.g. finger and voice prints);
- Full-face photographic images and any comparable images; and
- Other unique identifying numbers, characteristics, or codes.
Last year the AMTA-WA Attorney, John Conniff actually recommended that the comments option on Facebook Business Pages be turned off completely because he thinks it is that big of a risk. That defeats the whole purpose of being on Facebook though so here are some things you will want to watch for and be careful with:
- You can not ask clients anything about their session or how they are doing publicly on Facebook. Take everything to a private message or email them directly.
- If clients ask questions about their health or condition even though they are willingly doing so, it is still up to you to protect their privacy. Consider deleting the post and contacting them privately.
- You can not acknowledge that individuals are your clients or have been your clients in a public forum.
- You can not talk about cases online publicly. If people can tell that it is them from some specific detail, you are at risk.
- Never take photos of clients, let alone post them on social medial. Even if you get their consent in taking a photo, it is just an additional risk.
- Never talk about a clients condition anywhere online even if they start the discussion.
I found one such hospital posting this in an ad on Facebook. It says Welcome to our page. We invite you to post on our wall, but do not post personal Medical information!
Talking about client cases on Facebook even if it is a closed group also is a big risk. It really is a small world and if one person can connect the dots and identify a person from one of the specifics you might have talked about it could end up as a big Privacy issue/HIPAA issue. You can even change the sex of the person and the details but often there is usually some identifying factor. Anything you post anywhere has serious implications. As I said, Nothing is private, EVEN in a Closed Group! Referring to people with a negative connotation is very unprofessional and may put you at risk and your client. Referring to clients as lazy or as problematic in any way (difficult to get along with, demanding, offensive body odor or body functions) or in any way, you are at risk!